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Short videos may catch attention, WeChat is where real conversations— and customer trust—happen.
It’s the top platform to grow loyalty and stay connected with Chinese users.


1.38 billion
monthly active users
Short videos may catch attention, WeChat is where real conversations— and customer trust—happen.
It’s the top platform to grow loyalty and stay connected with Chinese users.

1.38 billion
monthly active users

users spent
80 mins
daily on Wechat

users open WeChat
9 to 11 times daily

01
Essential App for Entering the China Market
WeChat is a national-level app in China with over 1.38 billion monthly active users.
The Official WeChat Account serves as a key channel for official information, brand trust, and user engagement.
Chinese consumers rely on these accounts to learn about brands and access services, making them the perfect “gateway” for brands entering China.
02
Build a Trusted Brand Image
WeChat Official Accounts provide verified brand identity, enhancing user trust.
They are ideal for showcasing your brand story, service offerings, product catalog, and store locations.
Especially important for cross-border businesses and emerging brands, helping establish a strong local presence.


03
Connect with Local Malaysian Users, Especially the Chinese Community
WeChat is widely used among Malaysia’s Chinese population, particularly middle-class, business district, and tourist consumers.
Local brands with WeChat Official Accounts can precisely target and engage this key user group.
04
User Retention and Long-Term Engagement
WeChat Official Accounts offer follower systems that enable brands to deliver ongoing content and retain users.
Customizable menu navigation (e.g., “About Us,” “Popular Products,” “Book Now”) improves service efficiency.
Features like auto-replies and keyword guidance enhance user experience and interaction.


01
Essential App for Entering the China Market
WeChat is a national-level app in China with over 1.38 billion monthly active users.
The Official WeChat Account serves as a key channel for official information, brand trust, and user engagement.
Chinese consumers rely on these accounts to learn about brands and access services, making them the perfect “gateway” for brands entering China.

02
Build a Trusted Brand Image
WeChat Official Accounts provide verified brand identity, enhancing user trust.
They are ideal for showcasing your brand story, service offerings, product catalog, and store locations.
Especially important for cross-border businesses and emerging brands, helping establish a strong local presence.

03
Connect with Local Malaysian Users, Especially the Chinese Community
WeChat is widely used among Malaysia’s Chinese population, particularly middle-class, business district, and tourist consumers.
Local brands with WeChat Official Accounts can precisely target and engage this key user group.

04
User Retention and Long-Term Engagement
WeChat Official Accounts offer follower systems that enable brands to deliver ongoing content and retain users.
Customizable menu navigation (e.g., “About Us,” “Popular Products,” “Book Now”) improves service efficiency.
Features like auto-replies and keyword guidance enhance user experience and interaction.