IP Campaign
DGL partnered with XiaoHongShu to launch an IP marketing campaign based on its existing summer campaign theme, “我就要这样过夏天”
The campaign title, “My生活大爱一场,” carries a double meaning—referring to both “My Life” and “Malaysia’s Lifestyle.”
3 big brands—Eu Yan Sang, Bio-Essence, and Nippon Paint—joined forces in this collaborative IP campaign.
Campaign Key Visual
IP Campaign
DGL partnered with XiaoHongShu to launch an IP marketing campaign based on its existing summer campaign theme, “我就要这样过夏天”
The campaign title, “My生活大爱一场,” carries a double meaning—referring to both “My Life” and “Malaysia’s Lifestyle.”
3 big brands—Eu Yan Sang, Bio-Essence, and Nippon Paint—joined forces in this collaborative IP campaign.
Campaign Key Visual
Our Solutions
“MY生活大爱一场” is Malaysia’s 1st XiaoHongShu IP Splash Screen Campaign.
To promote this initiative, we brought together 3 brands from different industries — all closely tied to the daily lives of Malaysians.
Each brand was given its own customized IP slogan, and brand exposure was amplified through their own posts and KOC collaborations on XiaoHongShu.
Our Solutions
“MY生活大爱一场” is Malaysia’s 1st XiaoHongShu IP Splash Screen Campaign.
To promote this initiative, we brought together 3 brands from different industries — all closely tied to the daily lives of Malaysians.
Each brand was given its own customized IP slogan, and brand exposure was amplified through their own posts and KOC collaborations on XiaoHongShu.
XiaoHongShu Posting
XiaoHongShu Campaign Video
XiaoHongShu Posting
XiaoHongShu Campaign Video
XiaoHongShu KOC Posting
XiaoHongShu KOC Posting
XiaoHongShu KOC Posting
XiaoHongShu KOC Posting
